L’Oréal

L’Oréal wanted a film that would shine a light on the company’s internship programme, which has given young people with learning disabilities a chance to enter the workplace.

Our aim was to take a different, highly personal approach which was less about corporate messaging and more about engaging and educating our audience from an emotional point of view.

This film is an example of where a commission for an internal audience was then used on external channels and shared organically by L’Oréal employees after its launch. The response was enormous and heart-warming, with some very complimentary reactions from people with families who are impacted by learning disabilities.