We turned all the edits around over a two-week period outputting a 3-minute film and a 30-second cutdown of each for social.
The series of videos gathered more views than any other content on CBSI’s portal across the year.
CBSi / Dr Pepper
Alabama Superfan
A paid media campaign marrying brand and online platforms.
We were commissioned by CBS Interactive and Dr Pepper to produce three pieces about SEC Football superfans and their culture.
Filming in New York, Baton Rouge and Tuscaloosa we captured the passion and excitement of college football from the tailgate to the afterparty.
The filming took place over three consecutive weekends with a core team travelling from New York and leaning into local production support in each location.
Office
New York
Industry
Team
Jez Frankel
Founder and Managing Director
Catherine Crowe
Managing Partner
Bobby Miklausic
Creative DirectorServices
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An internal communications guide for all new joiners across European and Asian markets.
