2018 is the 150th anniversary of TABASCO – the world’s favourite hot sauce. After five generations, the company and production remains in the hands of the McIlhenny family on the exact same site where it all began, Avery Island in Louisiana.
We produced a 60 second anthem film entitled ‘Diamond’ with director Will Clark Smith that you can watch here. The second part of our brief was a full 360 VR film, taking the viewer on a the journey from seed to plate, including pepper picking, mashing, stirring and bottling. You’d need the VR headset for that one! Both films are being used as a core part of the ‘150’ campaign which will see events touring the USA, Europe and Asia.