By knowing what will work editorially and being able to deliver our content to global media desks, our footage captures the attention of journalists and generates news coverage for our clients.
Bentley’s launch of the Supersports convertible was a case in point. We filmed the prototype in studio, interviewed key design and product contributors and then packaged up our footage for distribution via our partners at Red Robot.
This ensures that the thousands of TV channels, digital news sites and social influencers who subscribe to Reuters, Bloomberg and AP have access to our story.
The result? Over 250 broadcast ‘hits’ for our content generating coverage in 18 markets around the world at an ad spend equivalency of GBP 2m.