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NIKE

MADE TO PLAY 2018
Football fever continues to ramp up all over the world, no more so than here at QF!

We have just pulled in all the results for a global broadcast distribution we organised this week for Nike out in Moscow. Our favourite sports brand has opened a fantastic new sports centre in the middle of the famous Gorky Park called Box MSK as part of the Nike ‘Made to Play’ initiative, focused on making 19 million kids more active.

Brazilian football legend Ronaldo and Russia’s Andrey Arshavin were there to celebrate were there to celebrate with local kids and community partners, just two days ahead of the opening World Cup match. Working closely with Nike and their local production partners in Moscow, we put together a broadcast b-roll package and distributed to TV news desks, digital journalists and sports influencers globally.
The distribution has brought in a ton of coverage – 119 hits across 29 countries including reports airing on BBC World News, NHK World, Al Jazeera and Euronews. GOAL!

NIKE

MADE TO PLAY 2018
Football fever continues to ramp up all over the world, no more so than here at QF!

We have just pulled in all the results for a global broadcast distribution we organised this week for Nike out of Moscow. our favourite sports brand has opened a fantastic new sports centre in the middle of the famous Gorky Park called Box MSK as part of the Nike ‘Made to Play’ initiative, focused on making 19 million kids more active.

Brazilian football legend Ronaldo and Russia’s Andrey Arshavin were there to celebrate with local kids and community partners, just two days ahead of the opening World Cup match. Working closely with Nike and their local production partners in Moscow, we put together a broadcast b-roll package and distributed to TV news desks, digital journalists and sports influencers globally. The distribution has bought in a ton of coverage – 119 hits across 29 countries including reports airing on BBC World News, NHK World, Al Jazeera and Euronews. GOAL!
2018-07-23T08:58:14+00:00